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ABOUT ME

Marketing professional specializing in content creation, email and social media marketing.

I've been lucky enough to participate in several work experiences early on in my career that I feel have been critical to my professional development. Beginning with a two-year program in Graphic Communications Technology where I laid the foundation of my graphic design and production skills.  During this time, I was able to utilize my emerging skills in a real-world environment for the first time through a co-op position in a local vinyl sign shop as a Design and Production Assistant. At the start of college, I began my position as a Graphic Design Intern through Western Michigan University, where I was able to learn the art of collaboration and branded design. In order to continue developing my marketing skills, I took on a position as a Marketing Intern at Byrne Electrical Specialists. In this internship, I have learned how to utilize marketing tactics as a lead generation tool and navigate teams of an entire company to achieve a goal. My first post-college position was with a staffing and recruiting agency called WSI.  I worked alongside my small, but mighty, marketing team to create branded content across digital platforms, managed the company's online presence, and developed digital media campaigns. I now work as the Content Marketing Manager for the PE-backed home service aggregator, Heartland Home Services. In my current role, I guide the creative strategy and content development across a portfolio of 30+ brands. 

In my spare time, I enjoy indoor rock climbing, crafting a new sourdough recipe, and anything/everything vintage.

I'm always looking for new ways to develop my skill set. Feel free to reach out to me through the contact section to learn more about me. 

About: About

PROFESSIONAL HISTORY

My Experience

July 2020 - May 2022

DIGITAL MARKETING SPECIALIST

• Created branded content such as blogs, ads, news releases, and social media posts across all digital media platforms


• Managed the company's social platforms and online presence, across Facebook, Instagram, LinkedIn, YouTube, and Google My Business


• Designed and executes organic and paid digital media campaigns that align with marketing strategy

May 2022 - July 2024

MARKETING SPECIALIST & BRAND COACH

• Executed email and social media campaigns to drive maintenance and replacement leads for home service brands

• Established best practices with corresponding SOP guides & trainings for the brand's social media campaigns, email marketing, employer branding efforts, and reputation management strategies

• Ran monthly marketing roundtables to educate brand contacts on changes in the marketing landscape, suggest promotional campaigns, and foster a sense of company-wide collaboration in marketing efforts

July 2024 - Present

CONTENT MARKETING MANAGER

• Guides creative strategy and content development across a portfolio of over 30 brands

• Serves as the company-wide point of contact for marketing asset creation, including but not limited to billboards, brochures, and videos

• Leads and trains brand marketers on the successful execution and strategy of email marketing campaigns, which generated an increase in revenue from email of 47% YOY for 2025

• Builds and distributes monthly templated email & social media content library that aligns with seasonal home service demand

About: CV

January 2017 - March 2020

GRAPHIC DESIGN AND MARKETING INTERN

• Developed an integrated marketing campaign that advertised student organizations in order to increase campus involvement


• Created a variety of designs, banners, displays, templates, and posters using Adobe Creative Suite to promote collegiate resources, news and events to maximize communication to students and faculty


• Assisted in the creation of website pages and social media content development

May 2019 - March 2020

MARKETING INTERN

• Collected data from internal subject matter white papers to create blog outlines, infographics and engaging images that focus on lead generation for B2B professional support positions


• Produced content schedules for technical blog article creation and formalized a continuation plan for blog article development and task delegation after project completion


• Wrote copy regarding product changes and company communications for internal and external recipients

About: CV

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