ABOUT ME
Marketing professional specializing in content creation, email and social media marketing.
I've been lucky enough to participate in several work experiences early on in my career that I feel have been critical to my professional development. Beginning with a two-year program in Graphic Communications Technology where I laid the foundation of my graphic design and production skills. During this time, I was able to utilize my emerging skills in a real-world environment for the first time through a co-op position in a local vinyl sign shop as a Design and Production Assistant. At the start of college, I began my position as a Graphic Design Intern through Western Michigan University, where I was able to learn the art of collaboration and branded design. In order to continue developing my marketing skills, I took on a position as a Marketing Intern at Byrne Electrical Specialists. In this internship, I have learned how to utilize marketing tactics as a lead generation tool and navigate teams of an entire company to achieve a goal. My first post-college position was with a staffing and recruiting agency called WSI. I worked alongside my small, but mighty, marketing team to create branded content across digital platforms, managed the company's online presence, and developed digital media campaigns. I now work as the Content Marketing Manager for the PE-backed home service aggregator, Heartland Home Services. In my current role, I guide the creative strategy and content development across a portfolio of 30+ brands.
In my spare time, I enjoy indoor rock climbing, crafting a new sourdough recipe, and anything/everything vintage.
I'm always looking for new ways to develop my skill set. Feel free to reach out to me through the contact section to learn more about me.
PROFESSIONAL HISTORY
My Experience
July 2020 - May 2022
DIGITAL MARKETING SPECIALIST
• Created branded content such as blogs, ads, news releases, and social media posts across all digital media platforms
• Managed the company's social platforms and online presence, across Facebook, Instagram, LinkedIn, YouTube, and Google My Business
• Designed and executes organic and paid digital media campaigns that align with marketing strategy
May 2022 - July 2024
MARKETING SPECIALIST & BRAND COACH
• Executed email and social media campaigns to drive maintenance and replacement leads for home service brands
• Established best practices with corresponding SOP guides & trainings for the brand's social media campaigns, email marketing, employer branding efforts, and reputation management strategies
• Ran monthly marketing roundtables to educate brand contacts on changes in the marketing landscape, suggest promotional campaigns, and foster a sense of company-wide collaboration in marketing efforts
July 2024 - Present
CONTENT MARKETING MANAGER
• Guides creative strategy and content development across a portfolio of over 30 brands
• Serves as the company-wide point of contact for marketing asset creation, including but not limited to billboards, brochures, and videos
• Leads and trains brand marketers on the successful execution and strategy of email marketing campaigns, which generated an increase in revenue from email of 47% YOY for 2025
• Builds and distributes monthly templated email & social media content library that aligns with seasonal home service demand
January 2017 - March 2020
GRAPHIC DESIGN AND MARKETING INTERN
• Developed an integrated marketing campaign that advertised student organizations in order to increase campus involvement
• Created a variety of designs, banners, displays, templates, and posters using Adobe Creative Suite to promote collegiate resources, news and events to maximize communication to students and faculty
• Assisted in the creation of website pages and social media content development
May 2019 - March 2020
MARKETING INTERN
• Collected data from internal subject matter white papers to create blog outlines, infographics and engaging images that focus on lead generation for B2B professional support positions
• Produced content schedules for technical blog article creation and formalized a continuation plan for blog article development and task delegation after project completion
• Wrote copy regarding product changes and company communications for internal and external recipients