ABOUT ME
Digital Marketer specializing in content creation and social media marketing.
I've been lucky enough to participate in several work experiences early on in my career that I feel have been critical to my professional development. Beginning with a two-year program in Graphic Communications Technology where I laid the foundation of my graphic design and production skills. During this time, I was able to utilize my emerging skills in a real world environment for the first time through a co-op position in a local vinyl sign shop as a Design and Production Assistant. At the start of college, I began my position as a Graphic Design Intern through Western Michigan University where I was able to learn the art of collaboration and branded design. In order to continue developing my marketing skills, I took on a position as a Marketing Intern at Byrne Electrical Specialists. In this internship, I have learned how to utilize marketing tactics as a lead generation tool and navigate teams of an entire company to achieve a goal. My first position post-college is with a staffing and recruiting agency called WSI. I work alongside my small, but mighty, marketing team to create branded content across all digital platforms, manage the company's online presence, and develop digital media campaigns.
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In my spare time I enjoy indoor rock climbing, curating Spotify playlists, creating custom vinyl projects, and anything/everything vintage.
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I'm always looking for new ways to develop my skill set. Feel free to reach out to me through the contact section to learn more about me.
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PROFESSIONAL HISTORY
My Experience
January 2017Â - March 2020
GRAPHIC DESIGN AND MARKETING INTERN
• Developed an integrated marketing campaign that advertised student organizations in order to increase campus involvement
• Created a variety of designs, banners, displays, templates, and posters using Adobe Creative Suite to promote collegiate resources, news and events to maximize communication to students and faculty
• Assisted in the creation of website pages and social media content development
May 2019 - March 2020
MARKETING INTERN
• Collected data from internal subject matter white papers to create blog outlines, infographics and engaging images that focus on lead generation for B2B professional support positions
• Produced content schedules for technical blog article creation and formalized a continuation plan for blog article development and task delegation after project completion
• Wrote copy regarding product changes and company communications for internal and external recipients
July 2020 - Present
DIGITAL MARKETING SPECIALIST
• Creates branded content such as blogs, ads, news releases, and social media posts across all digitalÂ
media platforms
• Manages the company's social platforms and online presence, including Facebook, Instagram, LinkedIn, YouTube, and Google My Business
• Designs and executes organic and paid digital media campaigns that align with marketing strategy